An operational data store (ODS) is used for operational reporting and as a source of data for the enterprise data warehouse (EDW). It is a complementary element to an EDW in a decision support environment, and is used for operational reporting, controls, and decision making, as opposed to the EDW, which is used for tactical and strategic decision support. An ODS is a database designed to integrate data from multiple sources for additional operations on the data, for reporting, controls and operational decision support. Unlike a production master data store, the data is not passed back to operational systems. It may be passed for further operations and to the data warehouse for reporting. An ODS should not be confused with an enterprise data hub (EDH). An operational data store will take transactional data from one or more production systems and loosely integrate it, in some respects it is still subject oriented, integrated and time variant, but without the volatility constraints. This integration is mainly achieved through the use of EDW structures and content. An ODS is not an intrinsic part of an EDH solution, although an EDH may be used to subsume some of the processing performed by an ODS and the EDW. An EDH is a broker of data. An ODS is certainly not. Because the data originates from multiple sources, the integration often involves cleaning, resolving redundancy and checking against business rules for integrity. An ODS is usually designed to contain low-level or atomic (indivisible) data (such as transactions and prices) with limited history that is captured "real time" or "near real time" as opposed to the much greater volumes of data stored in the data warehouse generally on a less-frequent basis. == General use == The general purpose of an ODS is to integrate data from disparate source systems in a single structure, using data integration technologies like data virtualization, data federation, or extract, transform, and load (ETL). This will allow operational access to the data for operational reporting, master data or reference data management. An ODS is not a replacement or substitute for a data warehouse or for a data hub but in turn could become a source.
Spleak
Spleak was an IM platform where users could publish and rate content. It existed in the form of six bots covering as many subject areas: CelebSpleak, SportSpleak, VoteSpleak, TVSpleak, GameSpleak, and StyleSpleak. == Overview == Users can add a "multi-Spleak" (which contains all of the different Spleak bots in one) or add the separate bots to their IM buddy lists on MSN and AIM. Users are also allowed access to Spleak online by using a CelebSpleak, SportSpleak, or VoteSpleak widget, or through the CelebSpleak and SportSpleak applications with Facebook. Spleak was an alternate reality game and is moving to its own company, Spleak Media Network. "Celebrate Spleak" was introduced throughout 2007, launched in 2008, and was forced to retire in 2009. == Key people == Spleak was co-founded by Morten Lund and Nicolaj Reffstrup. The company's chief executive officer is Morrie Eisenburg; Josh Scott is Vice President in Product and Tyler Wells is Vice President in Engineering.
Hyper-encryption
Hyper-encryption is a form of encryption invented by Michael O. Rabin which uses a high-bandwidth source of public random bits, together with a secret key that is shared by only the sender and recipient(s) of the message. It uses the assumptions of Ueli Maurer's bounded-storage model as the basis of its secrecy. Although everyone can see the data, decryption by adversaries without the secret key is still not feasible, because of the space limitations of storing enough data to mount an attack against the system. Unlike almost all other cryptosystems except the one-time pad, hyper-encryption can be proved to be information-theoretically secure, provided the storage bound cannot be surpassed. Moreover, if the necessary public information cannot be stored at the time of transmission, the plaintext can be shown to be impossible to recover, regardless of the computational capacity available to an adversary in the future, even if they have access to the secret key at that future time. A highly energy-efficient implementation of a hyper-encryption chip was demonstrated by Krishna Palem et al. using the Probabilistic CMOS or PCMOS technology and was shown to be ~205 times more efficient in terms of Energy-Performance-Product.
Code (cryptography)
In cryptology, a code is a method used to encrypt a message that operates at the level of meaning; that is, words or phrases are converted into something else. A code might transform "change" into "CVGDK" or "cocktail lounge". The U.S. National Security Agency defined a code as "A substitution cryptosystem in which the plaintext elements are primarily words, phrases, or sentences, and the code equivalents (called "code groups") typically consist of letters or digits (or both) in otherwise meaningless combinations of identical length." A codebook is needed to encrypt, and decrypt the phrases or words. By contrast, ciphers encrypt messages at the level of individual letters, or small groups of letters, or even, in modern ciphers, individual bits. Messages can be transformed first by a code, and then by a cipher. Such multiple encryption, or "superencryption" aims to make cryptanalysis more difficult. Another comparison between codes and ciphers is that a code typically represents a letter or groups of letters directly without the use of mathematics. As such the numbers are configured to represent these three values: 1001 = A, 1002 = B, 1003 = C, ... . The resulting message, then would be 1001 1002 1003 to communicate ABC. Ciphers, however, utilize a mathematical formula to represent letters or groups of letters. For example, A = 1, B = 2, C = 3, ... . Thus the message ABC results by multiplying each letter's value by 13. The message ABC, then would be 13 26 39. Codes have a variety of drawbacks, including susceptibility to cryptanalysis and the difficulty of managing the cumbersome codebooks, so ciphers are now the dominant technique in modern cryptography. In contrast, because codes are representational, they are not susceptible to mathematical analysis of the individual codebook elements. In the example, the message 13 26 39 can be cracked by dividing each number by 13 and then ranking them alphabetically. However, the focus of codebook cryptanalysis is the comparative frequency of the individual code elements matching the same frequency of letters within the plaintext messages using frequency analysis. In the above example, the code group, 1001, 1002, 1003, might occur more than once and that frequency might match the number of times that ABC occurs in plain text messages. (In the past, or in non-technical contexts, code and cipher are often used to refer to any form of encryption). == One- and two-part codes == Codes are defined by "codebooks" (physical or notional), which are dictionaries of codegroups listed with their corresponding plaintext. Codes originally had the codegroups assigned in 'plaintext order' for convenience of the code designed, or the encoder. For example, in a code using numeric code groups, a plaintext word starting with "a" would have a low-value group, while one starting with "z" would have a high-value group. The same codebook could be used to "encode" a plaintext message into a coded message or "codetext", and "decode" a codetext back into plaintext message. In order to make life more difficult for codebreakers, codemakers designed codes with no predictable relationship between the codegroups and the ordering of the matching plaintext. In practice, this meant that two codebooks were now required, one to find codegroups for encoding, the other to look up codegroups to find plaintext for decoding. Such "two-part" codes required more effort to develop, and twice as much effort to distribute (and discard safely when replaced), but they were harder to break. The Zimmermann Telegram in January 1917 used the German diplomatic "0075" two-part code system which contained upwards of 10,000 phrases and individual words. == One-time code == A one-time code is a prearranged word, phrase or symbol that is intended to be used only once to convey a simple message, often the signal to execute or abort some plan or confirm that it has succeeded or failed. One-time codes are often designed to be included in what would appear to be an innocent conversation. Done properly they are almost impossible to detect, though a trained analyst monitoring the communications of someone who has already aroused suspicion might be able to recognize a comment like "Aunt Bertha has gone into labor" as having an ominous meaning. Famous example of one time codes include: In the Bible, Jonathan prearranges a code with David, who is going into hiding from Jonathan's father, King Saul. If, during archery practice, Jonathan tells the servant retrieving arrows "the arrows are on this side of you," David may safely return to court; if the command is "the arrows are beyond you," David must flee. "One if by land; two if by sea" in "Paul Revere's Ride" made famous in the poem by Henry Wadsworth Longfellow "Climb Mount Niitaka" - the signal to Japanese planes to begin the attack on Pearl Harbor During World War II the British Broadcasting Corporation's overseas service frequently included "personal messages" as part of its regular broadcast schedule. The seemingly nonsensical stream of messages read out by announcers were actually one time codes intended for Special Operations Executive (SOE) agents operating behind enemy lines. An example might be "The princess wears red shoes" or "Mimi's cat is asleep under the table". Each code message was read out twice. By such means, the French Resistance were instructed to start sabotaging rail and other transport links the night before D-day. "Over all of Spain, the sky is clear" was a signal (broadcast on radio) to start the nationalist military revolt in Spain on July 17, 1936. Sometimes messages are not prearranged and rely on shared knowledge hopefully known only to the recipients. An example is the telegram sent to U.S. President Harry Truman, then at the Potsdam Conference to meet with Soviet premier Joseph Stalin, informing Truman of the first successful test of an atomic bomb. "Operated on this morning. Diagnosis not yet complete but results seem satisfactory and already exceed expectations. Local press release necessary as interest extends great distance. Dr. Groves pleased. He returns tomorrow. I will keep you posted." == Idiot code == An idiot code is a code that is created by the parties using it. This type of communication is akin to the hand signals used by armies in the field. Example: Any sentence where 'day' and 'night' are used means 'attack'. The location mentioned in the following sentence specifies the location to be attacked. Plaintext: Attack X. Codetext: We walked day and night through the streets but couldn't find it! Tomorrow we'll head into X. An early use of the term appears to be by George Perrault, a character in the science fiction book Friday by Robert A. Heinlein: The simplest sort [of code] and thereby impossible to break. The first ad told the person or persons concerned to carry out number seven or expect number seven or it said something about something designated as seven. This one says the same with respect to code item number ten. But the meaning of the numbers cannot be deduced through statistical analysis because the code can be changed long before a useful statistical universe can be reached. It's an idiot code... and an idiot code can never be broken if the user has the good sense not to go too often to the well. Terrorism expert Magnus Ranstorp said that the men who carried out the September 11 attacks on the United States used basic e-mail and what he calls "idiot code" to discuss their plans. == Cryptanalysis of codes == While solving a monoalphabetic substitution cipher is easy, solving even a simple code is difficult. Decrypting a coded message is a little like trying to translate a document written in a foreign language, with the task basically amounting to building up a "dictionary" of the codegroups and the plaintext words they represent. One fingerhold on a simple code is the fact that some words are more common than others, such as "the" or "a" in English. In telegraphic messages, the codegroup for "STOP" (i.e., end of sentence or paragraph) is usually very common. This helps define the structure of the message in terms of sentences, if not their meaning, and this is cryptanalytically useful. Further progress can be made against a code by collecting many codetexts encrypted with the same code and then using information from other sources spies newspapers diplomatic cocktail party chat the location from where a message was sent where it was being sent to (i.e., traffic analysis) the time the message was sent, events occurring before and after the message was sent the normal habits of the people sending the coded messages etc. For example, a particular codegroup found almost exclusively in messages from a particular army and nowhere else might very well indicate the commander of that army. A codegroup that appears in messages preceding an attack on a particular location may very well stand for that location. Cribs can be an immediate giveaway to the definiti
Social profiling
Social profiling is the process of constructing a social media user's profile using their social data. In general, profiling refers to the data science process of generating a person's profile with computerized algorithms and technology. There are various platforms for sharing this information with the proliferation of growing popular social networks, including but not limited to LinkedIn, Google+, Facebook and Twitter. == Social profile and social data == A person's social data refers to the personal data that they generate either online or offline (for more information, see social data revolution). A large amount of these data, including one's language, location and interest, is shared through social media and social network. Users join multiple social media platforms and their profiles across these platforms can be linked using different methods to obtain their interests, locations, content, and friend list. Altogether, this information can be used to construct a person's social profile. Meeting the user's satisfaction level for information collection is becoming more challenging. This is because of too much "noise" generated, which affects the process of information collection due to explosively increasing online data. Social profiling is an emerging approach to overcome the challenges faced in meeting user's demands by introducing the concept of personalized search while keeping in consideration user profiles generated using social network data. A study reviews and classifies research inferring users social profile attributes from social media data as individual and group profiling. The existing techniques along with utilized data sources, the limitations, and challenges were highlighted. The prominent approaches adopted include machine learning, ontology, and fuzzy logic. Social media data from Twitter and Facebook have been used by most of the studies to infer the social attributes of users. The literature showed that user social attributes, including age, gender, home location, wellness, emotion, opinion, relation, influence are still need to be explored. === Personalized meta-search engines === The ever-increasing online content has resulted in the lack of proficiency of centralized search engine's results. It can no longer satisfy user's demand for information. A possible solution that would increase coverage of search results would be meta-search engines, an approach that collects information from numerous centralized search engines. A new problem thus emerges, that is too much data and too much noise is generated in the collection process. Therefore, a new technique called personalized meta-search engines was developed. It makes use of a user's profile (largely social profile) to filter the search results. A user's profile can be a combination of a number of things, including but not limited to, "a user's manual selected interests, user's search history", and personal social network data. == Social media profiling == According to Samuel D. Warren II and Louis Brandeis (1890), disclosure of private information and the misuse of it can hurt people's feelings and cause considerable damage in people's lives. Social networks provide people access to intimate online interactions; therefore, information access control, information transactions, privacy issues, connections and relationships on social media have become important research fields and are subjects of concern to the public. Ricard Fogues and other co-authors state that "any privacy mechanism has at its base an access control", that dictate "how permissions are given, what elements can be private, how access rules are defined, and so on". Current access control for social media accounts tend to still be very simplistic: there is very limited diversity in the category of relationships on for social network accounts. User's relationships to others are, on most platforms, only categorized as "friend" or "non-friend" and people may leak important information to "friends" inside their social circle but not necessarily users to they consciously want to share the information to. The below section is concerned with social media profiling and what profiling information on social media accounts can achieve. === Privacy leaks === A lot of information is voluntarily shared on online social networks, such as photos and updates on life activities (new job, hobbies, etc.). People rest assured that different social network accounts on different platforms will not be linked as long as they do not grant permission to these links. However, according to Diane Gan, information gathered online enables "target subjects to be identified on other social networking sites such as Foursquare, Instagram, LinkedIn, Facebook and Google+, where more personal information was leaked". The majority of social networking platforms use the "opt out approach" for their features. If users wish to protect their privacy, it is user's own responsibility to check and change the privacy settings as a number of them are set to default option. A major social network platforms have developed geo-tag functions and are in popular usage. This is concerning because 39% of users have experienced profiling hacking; 78% burglars have used major social media networks and Google Street-view to select their victims; and an astonishing 54% of burglars attempted to break into empty houses when people posted their status updates and geo-locations. === Facebook === Formation and maintenance of social media accounts and their relationships with other accounts are associated with various social outcomes. In 2015, for many firms, customer relationship management is essential and is partially done through Facebook. Before the emergence and prevalence of social media, customer identification was primarily based upon information that a firm could directly acquire: for example, it may be through a customer's purchasing process or voluntary act of completing a survey/loyalty program. However, the rise of social media has greatly reduced the approach of building a customer's profile/model based on available data. Marketers now increasingly seek customer information through Facebook; this may include a variety of information users disclose to all users or partial users on Facebook: name, gender, date of birth, e-mail address, sexual orientation, marital status, interests, hobbies, favorite sports team(s), favorite athlete(s), or favorite music, and more importantly, Facebook connections. However, due to the privacy policy design, acquiring true information on Facebook is no trivial task. Often, Facebook users either refuse to disclose true information (sometimes using pseudonyms) or setting information to be only visible to friends, Facebook users who "LIKE" your page are also hard to identify. To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it exceeds the first 500, which we usually can not see) and all the publicly shared data. === Twitter === First launched on the Internet in March 2006, Twitter is a platform on which users can connect and communicate with any other user in just 280 characters. Like Facebook, Twitter is also a crucial tunnel for users to leak important information, often unconsciously, but able to be accessed and collected by others. According to Rachel Nuwer, in a sample of 10.8 million tweets by more than 5,000 users, their posted and publicly shared information are enough to reveal a user's income range. A postdoctoral researcher from the University of Pennsylvania, Daniel Preoţiuc-Pietro and his colleagues were able to categorize 90% of users into corresponding income groups. Their existing collected data, after being fed into a machine-learning model, generated reliable predictions on the characteristics of each income group. The mobile app called Streamd.in displays live tweets on Google Maps by using geo-location details attached to the tweet, and traces the user's movement in the real world. === Profiling photos on social network === The advent and universality of social media networks have boosted the role of images and visual information dissemination. Many types of visual information on social media transmit messages from the author, location information and other personal information. For example, a user may post a photo of themselves in which landmarks are visible, which can enable other users to determine where they are. In a study done by Cristina Segalin, Dong Seon Cheng and Marco Cristani, they found that profiling user posts' photos can reveal personal traits such as personality and mood. In the study, convolutional neural networks (CNNs) is introduced. It builds on the main characteristics of computational
Hello World: How to be Human in the Age of the Machine
Hello World: How to Be Human in the Age of the Machine (also titled Hello World: Being Human in the Age of Algorithms) is a book on the growing influence of algorithms and artificial intelligence (AI) on human life, authored by mathematician and science communicator Hannah Fry. The book examines how algorithms are increasingly shaping decisions in critical areas such as healthcare, transportation, justice, finance, and the arts. == Overview == Fry uses real-world examples, such as driverless cars and predictive policing, to illustrate her points. She emphasizes that algorithms are not inherently objective; they reflect biases embedded in their design and data inputs. While acknowledging their potential to improve efficiency and accuracy, Fry cautions against over-reliance on machines without human judgment. Fry explores moral questions surrounding algorithmic decision-making, such as whether machines can replace human empathy in critical situations. She advocates for greater scrutiny of algorithms to ensure fairness and avoid harmful biases. The book proposes a "cyborg future", where humans work alongside algorithms to enhance decision-making while retaining ultimate control. == Reception == Hello World has been praised for its clarity, engaging storytelling, and balanced perspective. Critics have highlighted Fry's ability to make complex topics accessible to general audiences while raising important questions about technology's impact on society. The book was shortlisted for awards such as the 2018 Baillie Gifford Prize and the Royal Society Science Book Prize.
Forward anonymity
Forward anonymity is a property of a cryptographic system which prevents an attacker who has recorded past encrypted communications from discovering its contents and participants in the future. This property is analogous to forward secrecy. An example of a system which uses forward anonymity is a public key cryptography system, where the public key is well-known and used to encrypt a message, and an unknown private key is used to decrypt it. In this system, one of the keys is always said to be compromised, but messages and their participants are still unknown by anyone without the corresponding private key. In contrast, an example of a system which satisfies the perfect forward secrecy property is one in which a compromise of one key by an attacker (and consequent decryption of messages encrypted with that key) does not undermine the security of previously used keys. Forward secrecy does not refer to protecting the content of the message, but rather to the protection of keys used to decrypt messages. == History == Originally introduced by Whitfield Diffie, Paul van Oorschot, and Michael James Wiener to describe a property of STS (station-to-station protocol) involving a long term secret, either a private key or a shared password. == Public Key Cryptography == Public Key Cryptography is a common form of a forward anonymous system. It is used to pass encrypted messages, preventing any information about the message from being discovered if the message is intercepted by an attacker. It uses two keys, a public key and a private key. The public key is published, and is used by anyone to encrypt a plaintext message. The Private key is not well known, and is used to decrypt cyphertext. Public key cryptography is known as an asymmetric decryption algorithm because of different keys being used to perform opposing functions. Public key cryptography is popular because, while it is computationally easy to create a pair of keys, it is extremely difficult to determine the private key knowing only the public key. Therefore, the public key being well known does not allow messages which are intercepted to be decrypted. This is a forward anonymous system because one compromised key (the public key) does not compromise the anonymity of the system. == Web of Trust == A variation of the public key cryptography system is a Web of trust, where each user has both a public and private key. Messages sent are encrypted using the intended recipient's public key, and only this recipient's private key will decrypt the message. They are also signed with the senders private key. This creates added security where it becomes more difficult for an attacker to pretend to be a user, as the lack of a private key signature indicates a non-trusted user. == Limitations == A forward anonymous system does not necessarily mean a wholly secure system. A successful cryptanalysis of a message or sequence of messages can still decode the information without the use of a private key or long term secret. == News == Forward anonymity, along with other privacy-protecting measures, received a burst of media attention after the leak of classified information by Edward Snowden, beginning in June, 2013, which indicated that the NSA and FBI, through specially crafted backdoors in software and computer systems, were conducting mass surveillance over large parts of the population of both the United States (see Mass surveillance in the United States), Europe, Asia, and other parts of the world. They justified this practice as an aid to catch predatory pedophiles. Opponents to this practice argue that leaving in a back door to law enforcement increases the risk of attackers being able to decrypt information, as well as questioning its legality under the US Constitution, specifically being a form of illegal Search and Seizure.